OBJECTIVES:
Gain an awareness of the processes that organisations apply to deliver their goods and services
To highlight the managers role in the marketing process
CONTENT:
- Operating systems
- Inputs and outputs and adding value
- Conversion processes
- Seeing each other as internal customers in the operational process
- Internal customer contracts
- Clarify what we mean by marketing
- Identifying customer requirements
- Satisfying customer requirements
- Managing the organisations image
PRE-COURSE ACTIVITY:
None
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